Business owners around the world are working hard to increase their sales and get a high return on investment (ROI). But in today’s marketplace, one can’t achieve that without focusing on various aspects that affect the local businesses.
By only focusing on traditional ways of marketing, you can lose a number of customers that are buying services online and visiting stores through online strategies. Thus, it is crucial to have an online business presence and must be on the top to generate more customers.
Local SEO Services is the strategy that helps businesses rank online and bring nearby customers to your business and not to your competitors down the street. Let’s learn about this term in detail.
Local Search Engine Optimization is a category of SEO that focuses on optimizing a website on search engines for optimal visibility when a local-intent based search query occurs.
This strategy is used for increasing traffic, leads, brand promotion, and brand awareness among people living in or visiting a place.
Let us make you understand the whole scenario with an example. Imagine you visit a new place. As you are new here you may not be aware of the places, restaurants, hotels, doctors, companies, etc. This simply means that you are not aware of the act from where to get local services. At that moment what will you do? Well, you have two options, the first is to ask people nearby and the second one is to open your phone and ask search engines.
The second option is the most convenient and hassle-free. You can either write or use the voice search option to get results for your queries on search engines. The local search includes all the nifty search terms that shout local e.g, doctors near me, the best restaurant near me, lawyer in [city name], best digital marketing company near me, etc.
And now begins the magic of SEO & search engines. The search engine will do various things in a few nanoseconds such as pulling historical data, determine your location using IP address, WIFI, or GPS location, check cookies, use Google Pigeon algorithm, etc. And within the time used to blink of an eye, a search engine result page appears that displays the most optimized information related to your query.
Basically, Local SEO is a strategic process that mainly emphasizes optimizing local brick-and-mortar businesses on online platforms.
Here are a few stats that are revealed by Google which reflects the importance of local SEO optimization for local businesses:
Moreover, Search Engine Roundtable revealed that 46% of searches on Google possess local intent.
The above data indicate that local searches make up a large part of the SEO world. And it has a great effect on business sales.
Well, as SEO professionals, we would love to see everyone taking benefit of local SEO services, and sell their services to the consumers conveniently but the reality is bitter. Some businesses just don’t lend themselves to such efforts. For instance, eCommerce businesses that sell online services and businesses that don’t want to share their local information, and private online lenders who intend to keep their information private.
But the ones that do not fall into this category can take lots of benefit from this strategy. Those businesses are lawyers, doctors & medical practitioners, restaurants, hotels, plumbers, grocery stores, real estate businesses, service providers (automotive, beauty, cleaning, financial, and marketing services, etc.), and many more.
Local SEO is not different from organic SEO, it also includes factors such as keyword research, content, links, and On-Page SEO, just having a local focus. These elements are important to rank your business on the top of local search results and outperform the competition in the search engine result pages (SERPs). If you are new in the market and looking for the best techniques for marketing your business online; one of the main challenges for you is to decide on what factors you have to focus on to get the effective possible results.
It is not enough to understand the imp[ortance of local SEO strategies. The essential part is to implement the procedures. Some of the crucial parts that fall under the Local SEO plan are as below:
Your business is strategically optimized in the local industry to reach out to the target audience. This is made possible by using SEO techniques intelligently and diligently researching keywords used by consumers to get the services and goods that you are offering. This practice will bring customers in-store and on online platforms.
To rank your business online in Google Local 3-Pack, your website should have locally optimized content that focuses on local-intent. The content will act as a bridge between your store and the audience. It is important to know all the aspects of ranking your business higher on Google Maps.
Local Businesses must have a profile on Google My Business. Therefore, one should claim its presence on this platform for google3-pack ranking and this is a free platform that helps businesses to stand out of the crowd. After profile creation, the next process is to optimize your GMB page strategically for maximum exposure on Google maps and local SERPs.
Local Directory Citations (Listings) play a vital role in local SEO. Thus, it is necessary to create listings on reputed sites such as Yelp, JustDial, etc, to let search engines know about the most precise address of the store. Moreover, make sure the digital marketing company that you hire for your business marketing should fix and clean up your broken citations.
A landing page is a unique location-based optimized page that represents one real-world location. It helps people find their nearest location when they are visiting your website. This is the best and most authoritative page to find information about each store. These pages are made for a specific location and include components such as Google-friendly syntax, microformats, geographic keywords, unique location-specific content and descriptions, interactive maps, and most important customer reviews.
It is very crucial to make customers aware of your brand. But what makes your customer trust your brand is your brand reputation. This will help in bringing more and more customers to your in-store. Thus, it is necessary to put your best foot forward by maintaining customers’ reviews across several platforms. Now as you’re aware of local SEO and its importance, you must be searching for the ‘best SEO services near me’. LeCiel Technologies is one of the best SEO service providers in India and other countries. If you are interested to know about the services and need expert advice you can contact online or call at (toll-free) +91-9355088080.