If we ask any business owner about what they like or want, the answer would probably be “more customers or leads”. The most important thing for them is more traffic and sales to get more Return On Investment(ROI). Traffic not only helps in increasing your rank on search engines, but is an excellent way to get good conversion rates. But the problem arises how to actually get or drive more traffic? Here some of the most effective ways to get more traffic to your website!
Any type of advertising activity is an excellent way of attracting customers and traffic and thus, building your brand. It helps you get connected to your customers every time. You need to make a goal and strategy about what are the actual requirements for your business and what kind of traffic is required for the largest conversion rates. If you need good conversion rates with traffic, then your targeted keywords should be strong enough and chosen accordingly by keeping in mind the competition on those keywords.
It is just enough to just create the best and quality content. You also need to be social on various platforms which is one of the best ways to increase traffic on your website. Various social media platforms include Facebook, Instagram, twitter, LinkedIn etc.
You also need to participate in the various communities on social media, join different group discussions with proper hashtags, answer questions and engage with your fellow audience. Nothing is more interactive than social media and you can easily convert your traffic into sales.
Instagram -You can also approach your potential customers with the help of Instagram and tell them about your products or services. Instagram has become a widely used and popular platform for sharing photos and connecting with people around the globe.
LinkedIn – LinkedIn is one of the best marketing platforms nowadays. You can publish a unique and high-quality post on LinkedIn that has a huge value and makes your website highly important among the users.
Google re-targeting ads are also one of the best ways to attract more traffic to your website. These Ads particularly focus on the audience who have visited your site before and left it for any reason without completing the sale procedure.This is a great way to get people back on your site shortly after they have left.
Content is the king of everything! Your content should be highly appealing and engaging for the users which would make them come back to your site again and again. Take care of the length, format, title etc to make it attractive for the audience. Try and include videos, info-graphics and other attractive images in your whole content to make it more engaging.
Headlines are one of the most essential parts of your content. If your heading is not compelling, then your content is of no use! People should first get attracted to the heading or title then only they will make an effort to read on further.
On page SEO technique is an important factor in making your website perfectly optimized and getting traffic. Making sure you have proper alt tags on all the images, meta titles, meta descriptions, proper keywords, internal and external linking, taking care of the keyword density and keyword stuffing will definitely help your website to get a good rank on search engines and thus boosting traffic.
Freshness of the content is really important to keep people updated! This is specially done to replace the old oldent that has expired. Search Engines tend to focus more on the websites that provide fresh and evergreen content to its users.
The type of keywords you choose have a deep impact on your website’s traffic. Use proper keyword planning tools to choose appropriate highly searched keywords. Focus on using long-tail keywords as they are given more priority by the search engines because they cover most part of the search queries of people.
Your website should be responsive on every device like mobile phones, tablets, PC’s. This means people should be comfortable using your site on every device they use. If they do not feel comfortable while using it, they will surely leave and move on to any other site. This will affect your traffic. So make sure it is tablets, PC’s and mobile responsive so that it attracts a large amount of traffic!
Also, the audience will not like to spend time on a website that is slow! If your site takes much longer to load, your bounce rate will be very high. This will make you lose all the traffic! So you need to make sure that all your pages are fully optimized, images are proper with definite size, the page structure is proper and check the functionality of third-party plugins. The faster your site loads, the larger amount of traffic it will get!
There are many organic traffic methods which help you get huge traffic to your website without even paying a single penny! One of the simplest ways of doing this is through building backlinks. Backlinks are links to your own website from any other website. These links help to get qualified traffic to your website. Also, search engines use these backlinks to build its trust on your particular website when it notices other websites pointing at your website. This will eventually lead to higher search engine rankings which ultimately leads to more traffic.
Answering various on Quora is also a great medium for driving traffic to your site. If you answer various questions with proper linking to the right keywords, it will definitely get traffic to your website. This applies only when you answer in detail and know exactly what you are talking about.
Email marketing has become an effective way to drive traffic to your website. It is a business strategy where different emails are sent to the potential audience just to give information regarding different products or services available. This helps to build a relationship with people and keeps them interested in your products or services, builds trust and loyalty, increases brand awareness and customer base. All this in turn increases traffic on your business website!
Getting more traffic is not an overnight task! It will take time and effort. Using some of these ways will definitely help to increase traffic on your website!