Search engine optimization is used to describe a set of processes that aim in optimizing a website for search engines. Search Engine Optimization is one of the methods used to improve traffic to a website by ranking higher in the (SERP) Search Engine Results Page such as Google, Bing, Yahoo and others. It is not only important for getting high-quality visitors from search, but it’s also a way to enhance the user-friendliness of your website and increase its credibility.
Off-page SEO describes optimization methods that can improve your ranking in search engine results pages. These methods take place outside of your site and include attracting links from other websites, shares on social media, etc.
What are the factors that influence link value for off-page SEO?
How many anchor text is used to link to your website
The number of links on the linking page
The relation between the linking site and your site
The age of the link to your site
The credibility of the linking site
The power of the linking site and the linking page
How to do off-page SEO for your website?
Now that we’ve understood how important off-page SEO is to a website’s success, we can now learn how to improve off-page SEO.
1. Link building
The most popular method of off-page SEO is backlinking, which intends to produce natural links to your page. If you get reputable websites to link back to your website, it has two main advantages: driving traffic to your site and it will help to determine your rank.
But how to convince others to link to you? You can try the following off-page SEO strategies.
Create quality content – Making high-quality blog posts, videos, infographics. These are all excellent ways to draw traffic and natural links to your website. If the viewers find it interesting, they will visit your site.
Reach out – If you reach out to journalists and bloggers and ask them to host something you’ve created, it will give you more chances of earning links to your website.
Share on social media – When you promote your content on social media it can help you gain the attention of the larger audience. You can post suitable content, like blog posts, infographics, and more, to social media platforms.
When we use off-page strategy, knowing how to build links is not just essential, it is important to understand why you’re building them. Building links can make a significant presence and you can reach out to people.
Why is content considered so much important in off-page SEO?
It is of no use if your website doesn’t have good quality content in spite of using the best off-page methods in the world. Content is something that keeps users on the page, and if it’s not informative and valuable to your audience, they won’t stick to your page.
You might be generating traffic with sufficient links, but that traffic will never convert into conversions if there is nothing valuable on your page. Your content is where you convince your audience that you have all the answers! So, the vital part of any off-page SEO strategy is to have good content to help draw the attention of users when they land on your page.
Blogging is a great way to start producing linkable content for your brand. Blogs hold long-form content and there’s no other place on the web like blogs.
The audience can comment on your blog and share your content as well. This will make your content get noticed easily and start producing natural links and brand mentions. And if you post regularly, you’ll become a leader in your industry. People will look to you first for information about the latest trends and updates, as well as how to guide and valuable articles.
Social media marketing
Social media is a platform to generate awareness for your brand. If your brand has a strong presence on social media, it feels open and approachable, which is something that is becoming very important today for businesses these days. If people cannot approach your brand easily, it not only comes off as tough but its reliability comes into question when users can’t get information about it easily.
So allow your brand to come across like a friendly store. All that can be done by staying active on social media sites and by starting a blog where your audience can get a feel of your brand. Make sure that you create content that is relevant and readable. Also, reply sincerely and positively to comments on both your blogs and social media pages. It will help your brand get recognized to a larger audience.
Blog commenting is an excellent off-page SEO strategy that helps in SERP ranking and drives organic traffic to your website. Give your awareness on topics, and draw attention to you. Just mention your brand inside the body and make its appearance relevant there.
By writing guest posts from time to time, it helps you build quality backlinks and drive more organic traffic to your website. You not only write on your blog but also contribute to others. Some brands like gaining knowledge coming from other professionals in the field.
Take part in forum discussions that are similar to your product or the services you provide. Make a connection with that community, reply to them, solve problems of others, give your advice and suggestions as Google loves discussions.
People these days spend more time surfing social networking sites. A good off-page SEO strategy is to engage and support your social network to enhance the reach of your content. When you get clicks from multiple IPs it looks more valid. It gives a message to Google that many visitors around the world are acquiring the content. If your content is of high quality, then it can get shared across networks, making your content visible in front of a larger audience.
Off-page SEO has its importance, but we must not forget about on-page SEO activities. No matter how strong your off-page is, without proper on-page SEO, we may not get a higher ranking in SERPs(search engine result pages).
I am passionate about content writing. I write articles for businesses that want to see their Google search rankings surge. My articles focus on balancing informative content for the website that helps businesses to connect with customers through content online. Find more about digital marketing concepts here that could grow your business.