How To Run Google Ads With Low Budget

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Google Ads With Low Budget

Before moving on to the ways that one can opt, in order to run successful google ads with low budget, let us have a brief look at what google ads are. It is referred to as an online advertising platform that is developed by Google. Here, several advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. LeCiel Technologies is known to provide one of the quality services in the terms of Google ads. These experts make use of several strategies in order to get the best results for the clients on a low budget. You can also give new online marketing strategies a shot and plan campaigns guided by data from Google adword and analytics. You can keep making changes and switch between strategies and ideas until your advertising helps you meet your business goals.

On average, it is noted that Google ads generate 2 dollars for advertisers for every dollar spent. If you have a small-scale business, you will think twice before spending money as there are several things that you can invest in and grow your business in exponential ways. There must have been times when you happen to invest money in Google adword and unfortunately it did not turn out to be fruitful. Well, you don’t have to stress over it for the fact that there is good news for you. The good news is that you are not actually required to spend much money on the Google result pages. But with your minimal budget, you can reap the benefits of the advertisement tools. This must sound intriguing to you, no? There are several strategies that you can make use of in order to get the best low budget Google ads.

google ads with low budget

Strategies For Creating Effective Google Ads With Low Budget 

  • Make sure that you have a clear objective

Before getting specific for your conversion rates, make sure that you have a clear picture of your overall goal. Ask yourself if you have a clear goal set in your mind or not? Make sure that you are able to answer these- what are my overall business goals, what are my advertising goals for my business? Once you have clarity on these things you will be able to figure out your plans and strategies easily. 

  • Build a great structure

Make sure that you set things up for yourself and your business from day 1 i.e. the beginning, by doing the same you will be in better shape and on a better road to success. You must make time to curate everything from campaigns to keywords to ad groups to targeted locations. This will help you a lot with your website and in generating a lot of traffic towards it.

  • Attain a high-quality score

It might sound evident, but the best way to make sure that your small-scale budget is going far is to make sure that your ads are top-notch. You need to understand the fact and idea that quality is the key here. Google checks the bid amount of every ad, keyword, and landing page and gives a quality score from one to ten. The higher the score, the better you will rank and there will be better chances of conversion.

attain high quality score

In short, set up your small budget google ads clearly so that these ads are helpful for the searchers in every way. 

  • Target long-tail keywords

These keywords are specific and are targeted to a specific business. Generic keywords do not serve the purpose actually so one needs specific keywords in order to attract the right people and audience towards your website and business. 

  • Make sure that your landing page is optimized

The overall goal here is not just to create an ad that someone clicks on. The goal is to create the ad that someone clicks on and gets to the product, service, or information that one is looking out for. You might be able to catch the attention of the user with the help of your attractive ad but if it is not optimized or is broken and does not give the user the desired result, the user experience will have a negative impact no matter what. 

So, make sure that you optimize your landing page for better conversion rates and make specific offers that you can follow through with. 

focus on demographics

  • Make sure that you do not spread out yourself too thin

If you have some amount of money that is spare and spending that money on 40-50 keywords would not take you much further. So make sure that you set your priorities in the first place. Focus on your priorities, look for the market area or the product, look for the most profitable demographic, and go all in one on just a specific keyword. 

Thus, make sure that you go for a single keyword ad group. This is considered one of the ideal ways to target the customers that you want at a bare minimum cost. Though Google itself will suggest you with several keywords, just know that it will be ineffective and won’t do any good to you. You need to understand that with several keywords, you will possibly be not able to write an ad that creates and serves the purpose of every search. 

For instance, you have a shoe company and you probably have a variety of products available. But if you happen to set your keywords to women shoes, green shoes, your ad will not have enough room to reflect all these options in a successful manner. The searchers will just see “green shoes” and might not click through. They will keep scrolling until they do not see a specific link that explicitly has “women shoes” 

Single keyword ad group increases click-through rate by 28%. It offers clarity which means that the users can clearly see and understand what they are looking for and buy. 

  • Let automation work for you

You can maximize your conversion rates by smart bidding and responsive search ads. Artificial intelligence might not be able to come up with a great innovative idea or technique for you, but machine learning can help increase and decrease bids on your behalf. Automation takes into account everything from the stage of the funnel to relevance, to keywords, to competitors. 

Automation also makes sure that your bid is increased when your ad has the best chance to succeed. And also, drop the bid when the competition is set to win so that you are not merely wasting your precious time and money. 

  • Embrace Extensions In Google Ads With Low Budget

From the extension tab in your Google ads campaign dashboard, you can add extensions to your ad to specify your location, products, features, or sales promotions.

call extensions in google ads

  • Measure everything

Make sure that you measure things like, how are people finding your sites? What pages are popular? Which search brings them there? Collect all this information and use it. Make sure that you analyze this information in order to inspire your next advertising ad on Google. These are the strategies that you can make use of in order to run successful small budget Google ads campaign or let’s say a low-budget. 

In a nutshell, Google ads campaign can produce a return on investments. But, there are times it takes serious upfront investments to make this return happen. There are several potential advertisers that get turned away from Google ads in the fear of losing their marketing budget. One should understand that Google ads are like marketing tactics, where one is not guaranteed results. Thus, if you are quite concerned about the same, you have the option of making use of a minimal budget i.e. low budget google ads campaign to drive the results. You can start by setting the daily maximum budget that you are willing to spend. The next step would be that you can start with a single keyword i.e. a specific keyword. The most common and the biggest mistake that people are found committing is that they spread themselves too thin.

However, you need to understand and analyze that with a low-budget campaign you might not be able to generate a lead of 10,000 but you sure will save a lot of money and it will be cheap for you to get the conversions.

measure google ads metrics

Thus, these are the ways you can opt, in order to run Google ads with low budget. But if you find it hard to do it yourself, then you might consider seeking help from the google ads experts and professionals who can guide you with the best strategies and who are trained with the Google algorithms nicely. LeCiel Technologies is considered one of the leading firms that offer the best price and takes care of your budget while providing you with the best set of skills and strategies for your Google advertisements. If you are certain about saving your money and getting the maximum leads you can consider them and seek help from them. For more information, you can write to us at

Ravi Sharma
Ravi Sharma
I am passionate about content writing. I write articles for businesses that want to see their Google search rankings surge. My articles focus on balancing informative content for the website that helps businesses to connect with customers through content online. Find more about digital marketing concepts here that could grow your business.
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