Run Google ads smartly: Paid Adverting Solved

Handling a business online is not an easy task, especially when you have competitors that have a limitless marketing budget sustaining their advertising. Every company tries to reach the first page of Google search results, which is highly competitive. Sometimes even with great SEO, it might take months or a year to reach Google’s first page.

This is where PPC (paid advertising) comes in. Google Ads is undoubtedly one of the most effective advertising methods for companies of all sizes. Google AdWords is an advertising service that lets businesses show their ads on Google’s SERPs. You will usually see the ads at the top or bottom of Google’s SERPs (search engine result pages).

Using Google AdWords is a helpful marketing strategy for businesses looking to get their first online customers. In this blog, we will see some of the essential topics of using Google AdWords for your business that can be beneficial.

Benefits of Using Google AdWords

It is a potent tool when it comes to advertising a business online. Now let us understand why it is so great? There are few advantages mentioned below that one enjoys on Google’s paid marketing platform:

Accurate Targeting

Even though Google has many targeting options, business owners with paid ads can make sure their ads are displayed only to potential customers. However, one can select their audience based on age, keywords, and geographical location. To add on, you can also choose the time when your ads will be displayed to the targeted audience. But usually most businesses run ads only from Monday – Friday, i.e, from 8 AM to 5 PM. It is mainly because most businesses are closed on weekends.

Target Certain Devices

According to 2013 updates, Google AdWords lets businesses select the type of devices their ads will display. You can choose between various devices like tablets, desktops, and mobile devices. You can also go down further and target specific devices like iPhones or windows. Bid adjustments will allow you to automatically bid higher or lower on devices that are likely to convert.

Pay The Price Only For Results

It is one of the most popular benefits of advertising on Google AdWords. When you use AdWords, instead of impressions, businesses only pay for the clicks on their ads. It is called pay-per-click (PPC) advertising. By applying this technique, companies save money by paying only when a user has viewed their website.

Tracking your performance

Google AdWords also allows businesses to keep a record of the performance of their ads. It means that you can trace how many users have viewed and clicked on your ad. Adwords also allows you to record the number of users that take the desired step after seeing your website.

So using Google AdWords as a part of your online marketing strategy is going to bring good results. However, this may not be true for every industry. So, the best way is to find out if AdWords will be profitable for your business, is it to give it a try.

If you’re still unclear about how to set up your account and how to use AdWords successfully, this blog will help you.

How to prepare for PPC?

Before you start into the process of creating your Adwords account, you must be clear about your objectives. However, Pay Per Click advertising is a useful tool for your business only when it is used smartly.

You cannot be sure whether a user visiting your website for the first time will make a purchase. Because online sales rely on establishing and building a relationship of trust with your customers. Hence, there can be several goals for a business to use AdWords. Those are mentioned below:

• To generate sales
• For registration purpose
• Email sign-ups
• To create leads
• Increasing brand awareness

It is perfectly ok to have more than one goal, but one thing should be kept in mind that you will have to run various campaigns to attain different goals. Besides the objective, there is another vital necessity for advertising on AdWords; you must have a landing page.

What is a Landing Page?

A landing page is a web page on which a user lands when they click on your advertisement. A landing page is different from your main website and is designed to focus on a specific goal. So, it is essential to have a great landing page that is important for the success of your AdWords campaign. Because if you have a landing page that is well designed and optimized, it will help to convert visitors into more leads.

While designing a landing page, you should keep the following things in mind:

• Focused landing pages: Do not create a landing page that focuses on many objectives because that might confuse your visitors. So make sure you design individual landing pages for different offers. 
• Call to action button: Do not forget to add a call to action button on your landing page.
• Mobile-friendly: The number of mobile users is increasing, so it is essential to make sure your landing page is mobile-friendly.
• Convey what you promise: For example, if you talk about a discount on your ad, ensure that the landing page promotes the discount.

Choose Network Wisely

It would be best if you were selective when choosing between Google’s Search Network and Display Network. Display Network will show your ad on any website that displays ads while the Search Network will put your ads on the Google Search Engine Result Pages.

That is why it is suggested that start-ups and small businesses must go with the Search Network as their ads will be shown to the users that are specifically searching for keywords appropriate to your business. And Display ads can be excellent for branding and re-targeting and usually have a lower Cost Per Click (CPC).

Google AdWords is a powerful tool when it comes to getting new customers for small businesses. However, if you don’t use it smartly, it can cost you real money without bringing a Return On Investment.

If you want to learn how to run Google Ads smartly, you can connect with Leciel Technologies today by visiting our website or calling at our toll-free(+91)9355088080 / +1(630) 960-5984.