Cost Per Click (CPC) decides how much profit the publisher receives each time a user clicks on an advertising link on his website. Cost per Click is the price you pay to Google or any other search engine when someone clicks on your ad.
No matter how small your business is, it would be best if you always looked for new optimization opportunities to reduce the cost of your paid campaigns and increase your investment return.
In this blog, you’ll learn some of the most useful tips on reducing the cost of your paid campaigns with the help of Ad Experts.
Google rates your ad based on the relevancy of your keywords and landing pages. So it would help if you always focused on your quality score. Ads with higher quality can lead to lower prices and better ad positions. The position of your ads is determined, and how much are you going to pay for each click. Your CTR (click-through-rate) increases when you start creating highly targeted ads that are more relevant to the search queries. Therefore, increased CTR leads to a better Quality Score thereby increasing your ad rank and reducing your Cost Per Click.
One of the most suggested methods to attain a high-Quality Score and low Cost per Click is to make tightly themed Ad Groups. It would help if you organized your keywords and ad groups according to the products and services you want to sell and promote online. After dividing the Ad Group based on the kind of your product/service, make relevant keywords, and select the best possible landing page for each of your ad groups. Now that you have created tightly themed ad groups by making your keywords, ads, and landing pages highly appropriate, you will be rewarded with a high-Quality Score by Google and therefore reducing your Cost Per Click.
The first impression that most users will have with your business is through your ads. So put your best efforts to make the first impression long-lasting. Hence, it would help if you always were looking out for the ads that perform the best for your business objectives. There should be at least two different ads so that each ad can be tested against each other at a particular time. In this way, you will be able to see which ad performs the best. If you do this regularly, your conversion rates will start increasing gradually, which will lead to a lower cost per click.
While you target the keywords, look for keywords that have comparatively low bids. Because these keywords are intended to have lower CPC. Cost per Click of the keywords also relies on how competitive your industry is. Some keywords are highly competitive and therefore have high CPC. So make sure you avoid using competitive keywords when you are looking forward to reducing your CPC. Also, use manual bidding rather than automatic because it gives you more control over your cost per click.
Long-tail keywords are those keywords that have small search volume. The more familiar a keyword is; therefore, the more people will bid on it, and the bid will be higher. Moreover, Long Tail Keywords are those keywords that have small search volume, which means that they are not susceptible to unrelated search queries. When you add Long Tail Keywords, they tend to have a higher Quality Score. And having a top Quality Score is the most powerful way to lower the CPC.
Negative Keywords also help in reducing the CPC. They stop your ads from being activated by irrelevant search queries that can lower your Click Through Rate. A lower CTR will lower your quality score. Therefore a healthy CTR is essential. It will let your ads be visible to those who are looking and are interested in your product or service.
Hence, by avoiding all the inappropriate search queries, negative keywords help your CTR to increase, and your Quality Score is also improved, thereby lowering your Cost per Click.
Google uses a sale system to rank the ads and based on rating the
Cost per Click is decided for each ad. Being an online advertiser, you should try to focus your ads for at least 3rd or 4th position. For that, you have to work on the relevance of your keywords, ad copy, and landing page. Google decides the ad rank based on the Quality Score and the Max CPC. So to improve your ad rank, you must improve your quality score. If your ad is in a higher position, it means you will have a high-quality score and higher Quality Score lowers your CPC.
Another characteristic of PPC advertising is Ad Scheduling. It is the area where advertisers overlook, but you can save your total ad spend. The advertisers can choose specific days and times when to run the ad.
Because showing your ads, 24*7 can be expensive for any business, and this may also lower your ROI.
If you are acquainted with the day or time when you will get the best response from your customers. You can fix a time for your ads on that day or time. In this way, your ads will be visible to customers when they are most likely to convert. And it will lower the chance of getting irrelevant clicks, which will lead to a reduced Cost Per Click.
You can save your budget with Ad Scheduling’s help by preventing the display of your ads at odd hours or days.
With the help of Geo-Targeting, your ads will only get displayed in those areas where you will find the right customers for your business. It will increase your CTR, which will ultimately improve your quality score, thereby lowering your Cost Per Click.
Get in touch with Leciel Technologies today. Call us at our toll-free (+91)9355088080 / +1(630) 960-5984 to learn more about reducing cost for your Ad campaigns and how it can work for your business! We will be happy to assist you in answering any queries you may have.