Search engine optimization is a combination of different strategies and techniques that are used to increase the amount of visitors to a website and to get excellent ranking results on search engines. The main purpose of SEO is to make a website friendly for both users and search engines. Also, it helps the search engines to know what the web page is about and what information it is providing the users. In today’s world, due to the high competition, ranking results for a brand new website need to be high in order to reach a large number of people. Here are some of the following ways to get ranking or a brand new website on search engines:
While there are many ways to do this but the best technique is through On-page SEO, which is the process of optimizing the web pages of a website so as to get more traffic and high ranks on search engines. This can be done with different strategies:
Keyword research is the first step that will help you get the desired results. Start by choosing the best and appropriate keywords that will represent your website and for the ones you want it to rank for.
The title of your page defines your content. It should be stuffed with appropriate keywords so that your keyword can be ranked easily on Google. This will make your page visible for the audience.
The best place to place the keyword is within the first 100 words. This will make it easily understandable and relevant in the eyes of Google.
One of the main components that help in bringing traffic and attention to your website are outbound links. These links give an impression that your article is relevant, valid as well as informative to get a good rank on Google. So make sure you don’t make a mistake in this by not including any outbound links to your website.
Meta descriptions are one of the main elements visible below the title tag and the URL that can convince people to click through. So make sure that your meta descriptions are informative and attractive for the users if you want to increase the traffic on your web page, blog or article. They should give answers to users’ curiosity in 150 words. Audiences will definitely click on them if they find them effective enough for their related queries.
Keywords are one of the major elements that should be present almost everywhere and also in your URL too. Including your main keyword in the URL will make it relevant for Google to consider and rank it at a good position.
Keywords should be placed at the desired position and not just stuffing it anywhere in the entire content. Make sure the content looks good with proper and strategic stuffing of keywords. Don’t just place them anywhere where it doesn’t make sense. Insert them where it actually gives meaning to the content. This has proved to be an effective and successful method in order to get to good ranking results on search engines.
Results have proven that content with good length can actually rank higher on search engines. So you need to make sure that you post a minimum of 1000 words or 2000 words content on your website. This will help you get long term traffic and exposure to your website, thus boosting it ranking.
This is because longer content has a large amount of information for the users and has proper keywords. Just because you are writing longer content, does not mean that you write anything. It should be relevant for the users. Google will recognize a more relevant and informative content that will improve its chance of getting ranked higher as compared to a shorter and concise one. So to get the attention of the audience, make sure you research everything well before writing anything. You need to have all the information with you that will help you write long and useful content.
Internal linking is very important to lower down the website’s bounce rate because it is used to link different pages of the same domain name. It will make the navigation easy for the users and also make them stay on the same website for a longer duration of time and would increase the relevant traffic on it.
Bounce rate tells us how many users visit one page and then leaves it. Internal linking will definitely decrease the bounce rate of your website as your users will automatically be directed to other web pages smoothly. Decrease in bounce rate will automatically boost your website’s rankings on search engines. So make sure you link 2 or 3 old posts to the new one you are publishing.
Images are an important part of your website’s content as they make the website more informative and attractive. So you need to make sure that all the images on your website are properly optimized and contain the target keyword in its Alt text. This image optimization will help the search engines understand what the article and the image is all about and boost the rankings.
Long tail keywords are less competitive than short term keywords. So if you have started with a brand new website, then you should long term keywords that have less competition and are more specific. This will help you rank better on search engines. For a new website, it becomes difficult to instantly rank on short tail keywords as the competition is high on them So it’s better to choose long term keywords and get high ranking results for your brand new website.
Some other ways include quality link building in an appropriate way, improving the loading speed of your website and making it mobile friendly and securing it with HTTPS etc.
These were some of the major steps that can help you get ranking of brand new websites on search engines. For more information, you can get in touch with us today by calling us at +91-935-508-8080 or get a free quote by filling your basic details on the application form online. Our digital marketing experts are always there to help you and solve all your queries.