There is no doubt that backlinks are really important for attaining good search engine recognition and high ranks. But the top position cannot be retained without effective on-page strategies. This is because more and more weightage is now being given to user experience.
Now talking about on page, the first question that actually comes into your mind is what actually is On page optimization? It means optimizing your website’s pages so as to help them get high rank on Google & other search engines.Unlike off-page SEO that is mostly about building links, in on page SEO, a website’s page level elements are fixed and optimized. This is the reason why it is considered as highly essential and is the key to a website’s success, traffic and high rank on search engines.
As everyone is focusing on Google to get more traffic to their individual websites to increase sales and revenue, without getting more eyes on your website, you will not be able to get more sales or increase your conversion rates.
Here are 8 On Page SEO strategies or techniques that work with Google algorithms to rank your blog or website on first page of Google:
Unique SEO Optimized Page Titles
Page Titles are one of the most important SEO factors that is considered on your site. Every post or page on your website should have its own unique optimized title that should also include the main important keywords related to it. Focusing on optimizing page titles for search engines as well as for users will definitely help you drive more organic traffic to your websites, thus helping it get a higher rank.
While writing your respective page title, you need to ensure that:
the targeted keyword is included in the starting of your title.
Complete the title within 65 to 70 characters only that includes space as well.
The title should be interesting enough for the users that will help to get a higher click through rate in search engine result pages.
Your Website URL Should Be User-Friendly
The website should be user friendly, that means it should easily help people and search engines understand what that respective page is all about. So make sure you include all the targeted keywords in the URL and it is short and simple. Make sure that there are no special characters like brackets, commas, plus, colon, semicolon, question mark, underscore etc in your URLs.
Proper Use of Heading Tags
Make sure that all the heading tags like H1, H2, H3 etc is used appropriately in the entire page content. There should only be one heading tag on all of your website pages, that is for your headline. The target keyword should also be used in the headline. Other sub headings should be given tags H2, H3, H4 accordingly and the primary keywords should be included in them as well.
Internal Linking For User Engagement
Internal linking means adding relevant links to your posts and pages for a particular keyword. It is very important to enhance user engagement on your website and also helps to get more targeted traffic to the linked pages. By linking a page to another, more SEO juice will be passed on the page and users are more likely to spend more time on your website browsing all the relevant linked pages. This will ultimately help the linked pages rank better on Google & other search engines.
Using Main Keywords in the first and last paragraph
The place where you stuff your keyword is a highly essential part of On page strategies that help your page rank higher on Google. Make sure your main keyword is placed once in the first and once in the last 100 words to get a good rank in Google.
Make Sure Your Website is Mobile Friendly
Mobile optimized or user friendly websites are considered by Google and are given higher ranks as compared to the ones that are not mobile friendly. Increasing your website’s loading speed can effectively help in getting more user engagement, more traffic and thus higher ranking on search engines.
Meta description is one of the best on page methods to get your website rank higher on Google. Make sure you write an effective meta description that describes your entire content in a short summary. With a good meta description, you will get more clicks to your website which will ultimately rank it higher on search engines.
High quality Lengthy Content
Make an aim to write high quality, unique and highly optimized content because this is one of the most important on page strategies for higher search engine rankings. Google Algorithms have become very strict against the use of duplicate content and that is of low quality. Make sure to use proper keywords, images as well as videos in your content to make it more engaging and user friendly.
You probably cannot ignore the on page factor if you want to build a good reputation for your website and get on the first page of Google. Some other on page factors that help in getting good ranking include proper keyword research and usage, freshness of your content, multimedia etc. To know more about on page seo techniques for higher rank on search engines, you can get in touch with Leciel Technologies. Call us at (+91)9355088080 or fill in our online form to get a free quote. Our representatives will help you out with your queries.
I am passionate about content writing. I write articles for businesses that want to see their Google search rankings surge. My articles focus on balancing informative content for the website that helps businesses to connect with customers through content online. Find more about digital marketing concepts here that could grow your business.