Most of the people nowadays want to know what SEO is and how SEO works for businesses. Many Business owners who are just startup their business website or going through website redesign should have some knowledge of how search engines work to rank their website on top searches. Sometimes, simple changes in your website can help to get better search engine optimization Results. Brand’s search engine ranking can be highly improved in no time with simple knowledge of SEO.
Now we talk about what is SEO and how it works to get a full understanding of how it impacts any business website and what is required to get the best results.
SEO basically stands for search engine optimization, which is the process of optimizing your website by making certain changes. This is mainly done to get traffic on the website through the search engine results page. This traffic is totally organic! In simple words, SEO helps to make your website more appealing to the search engines to ensure that it ranks high for the mentioned phrase or keyword. All Search engines (Like:- Google, Bing, Baidu, Ask.com etc) want to provide high quality and best results to their users. This is the reason, why the websites which have relevant content and high quality are usually on top results. Search engines crawl the websites to understand what the whole website is all about which helps them provide the required results to the search engine audience.
Also, doing this method, they can easily analyze whether it is navigating easily through the website or not. User-friendly websites are given higher ranks on the search engine results pages (SERP).
The visibility of the website is enhanced on the search engines if the website is properly optimized and has quality content. This helps you get more relevant traffic and reach your right target audience.
After knowing about Seo and How it works let us look at some of the elements that impact your search engine ranking.
On-page SEO means optimizing your website’s pages so that they rank higher on search engines. This includes website error, URL structure, content, site architecture, image and meta tags optimization. Your website’s content plays one of the main components of search engines. Web crawlers look for quality and relevant content for the search query entered by their users. A content quality depends on its length and uniqueness that is considered by search engine crawlers.
Secondly, the layout and architecture of your site is also a part of on-page. Search engines mostly rank those websites that are mobile-friendly. A good structure makes it easy for the search engines to crawl and understand the pages of your website.
Other factors include Title tags, Meta tags and keyword stuffing.
Off-page SEO is a very important factor in the back end that boosts your website’s rank on search engines. This involves your site’s popularity, Back linking and promoting your website on other websites. This process is called back linking or link building. It is equally important as on-page because your website needs to have a reference on other websites so that it gets more exposure.
1) Influencer Outreach
2) Social Media Engagement
3) Social Bookmarking
4) Forum Submission
5) Article Submission
6) Question and Answer
7) Video Marketing
8) Info-graphics Submission
9) Press Release
10) Web 2.0 Submission
After read this blog, You know about What is SEO and How it works. So now can make some good changes on your website in order to boost your website ranking or improve your SEO.
The most important thing you have to remember, your content is valuable and relevant to your audience.