Content is an excellent way to start building traffic, get new customers, and developing brand awareness. But it will not make way for the audience if it does not rank well on search engines. Your content should be written in a SEO friendly way to get rank#1 on Google. So you need to write an ideal SEO optimized content that will get you a good amount of traffic. Here are some of the ways to write SEO optimized content or articles that will help you get number one rank:
Use Proper Headings
Headings will let Google as well as the audience to know the different sections of your blog or article. So when the user searches related content or articles, they will find your article on the search engines. This is because the search engines will look at the headers of your article before going through the full content body.
These headers include- the H1, H2, H3, H4 etc. You are required to use these heading tags appropriately with proper keywords in order to convey the main idea of your content to the audience and Google.
Featured snippets on Google provide the answers to the user queries and they come from search listings on the web. A page will make an excellent snippet if it highlights the specific search request or queries of the users. This is determined by Google’s automated systems. As Google answers countless number of user questions in a day, So when you write your blog or article accordingly so as to answer the queries of your audience, then Google will definitely push your post to a higher rank so that the audience can view it.
Using Meta Tags
Meta descriptions one of the most important factors that plays an important role in search engine rankings. But what exactly are they? These are short descriptions that are found under the title of the result to provide an idea of what your post is about. Make sure you write short meta descriptions that are engaging and with proper keywords so that your content ranks#1 on search engines and stands above your competitors.
Image Alt Tags
Adding alt tags to images to the images will let Google know what your image is all about and will help it understand why the image is present in your particular blog or article. This will make it rank, increase its accessibility and make it more shareable.
The alt tags use particular keywords to describe a little about the particular post or article. This way, your image will contribute in getting your post ranked on Google.
Proper Keyword Stuffing
Keywords are one of the most important and powerful aspects that will help your content get ranked. They need to be used in every part of the content. Google will take into account every keyword typed by the users in the search bar and will look for the best content accordingly to rank it at the top position. So, this makes it highly essential to ensure that every particular element like the images, meta tags, the calls-to-action etc have the specific keywords.
But, you need to make sure that they are not used in excess. Your main aim should be to optimize your article or content and not fully load it with the keywords. Find out the natural fits for the addition of the relevant keywords and make sure you do not stuff it just anywhere that does not make sense.
Also, find out the keywords that are relevant and related to your blog or article from the hot Google searches. The hot searches will let you know what are the specific types of keywords people are searching for on Google. This will ultimately help you target the particular audience that might be interested in your content.
Use Keyword Research Tool
If you are running low on keyword ideas, you can use the keyword research tool and planner to find out the specific and related keywords according to the competition, the searches, the traffic that is received for that keyword and the particular location. You also need to keep in mind that the users search for specific long term keywords when they are looking out for something. Long-tail keywords will get the maximum amount of traffic on your blog or article that will help to rank it on number one position on Google.
Make sure that you use long-tail keywords that have low competition and high amount of searches.
Focus on Highly Engaging Content
After choosing your relevant keywords, you need to start writing your blog. Focus on highly engaging content that attracts your target audience and ultimately increases the amount of traffic on it.
Choose a topic that answers the user queries and make sure to use the specific keywords throughout your content as well as in your title, headings and subheadings, the URL, image alt tags, meta title and meta description.
Write Longer Blog Posts or Articles
As search engines prefer longer, in-depth blog posts, the longer your blog post will be, there are greater chances of it getting ranked on Google. Long blog posts make it easy to rank for a particular keyword. The length of the content will provide a lot of text and keywords to the search engines for crawling which will make them understand clearly what the blog post is all about. So, you need to focus on long and engaging content for the users that will increase traffic and help it rank on Google.
Internal as well as external linking will help your blog or article get a good rank. External linking to other websites that are reputable will make a good impression on Google and strengthens your blog post. Internal linking means linking to other pages or blog posts on your own website. This will help the search engines to crawl your website and create an accurate sitemap. It will also help the audience discover more of your website content and remain on your site. All this will effectively increase the traffic on your website and therefore its ranking on Google.
Optimize The Page Loading Speed
Optimizing your page loading speed for your blog post will keep the audience engaged to it and increase its traffic as well as rankings. So make sure your page loads as quickly as possible by compressing the large images in it.
How To Choose The Best Title For Your Blog?
Even if you have high quality and engaging content, but the title is not relevant, then it can give a bad impression to Google as well as the audience. So make sure you decide the title accordingly and that it is understandable and helps the audience know what exactly they are about to read.
These were some of the ways that will help you write an excellent content for your audience and search engines and get #1 rank on Google. For more information, you can get in touch with us and we will let you know everything regarding your content and its ranking on search engines.