Beautiful websites are truly a form of art. When you come across a website that leaves you awe-inspired, you think of making one such for your business. Well, if you are struggling to create that wow factor in your website, here are a few tips that will help you to create a website into a thing of beauty.
To do this you will not be required any technical or web design experience. You will be able to build a nice website for your business without these. There are several digital marketers, project managers, and copyrights who have built their own websites even though they didn’t have a designer background.
Whether you want to build a website for a small scale business or a large scale business, let the tricks given below help you.
Figure out the content for your website- This is one part of the website development where most of the people are stuck. They don’t understand what to add to the website content and what not! Well, a good website will add the following pages no matter what. The list of pages is as follows-
Homepage- This should be the first page that the visitors should see on your website. Here you will be providing the summary of your website and what all your business deals in.
About page- This page should give an overview of your business. This page should inform your visitors about what makes you different and outstand you from the other competitors in the market.
Services- This page should provide information to your visitors about the services you offer.
Products- This page should be able to provide the information on the products you offer, it should be able to provide accurate information on the products. If you have an ample number of products, you should consider categorizing them and then explaining each product separately.
FAQ- You can use this section to answer the most frequently asked questions by your customers.
Testimonials- In this webpage, you should add your customer’s testimonials to show your visitors that you are amazing.
Call to action- In this section you can add all the different ways of how your visitors can help you. You can include your email address, phone number, as well as your social media handles.
Blog- Sometimes, having a blog page is essential for building a productive website. You can use this page to post relevant blogs that your audience would love to read.
Make it fast- The most attractive signs are useless if your visitors don’t stay long enough to appreciate your work. We live in an era where the concept of instant gratification works. So, if your website takes longer than a few seconds to load, you sure will be losing visitors to your site.
Pay attention to the color of your website- Color is one of the main weapons in your design. If you use the colors in your website appropriately which helps you in branding the company’s logo if there is one, then you will be attracting a lot of visitors to your website.
Come with a clean layout- Once you are done figuring out the content and colors, it is time to decide on a layout for your website. The content should be able to tell you about what pages you need for your website. The keys to a good website are-
Your content on every separate page.
Your separate pages.
The layout of websites for different companies is going to be different depending upon what services are given by the company.
Write content for your website- Once you are done with the above steps, it’s time to write unique content for your website. Your content should be written and designed specifically for the different pages.
Engage users with videos and rich images- You should know this trick, that images and videos are way more engaging than mere content written on the website. Landing pages with videos can increase the conversation by more than 80%. You should always use scaleable images to ensure a high-quality user experience on both desktop and mobile devices.
Keep the visitors engaged by a user-friendly website- You can have the most attractive website in the world, but if it is hard to use, your users will remain users and it will become hard to convert those users into customers. So to make your website user-friendly all you have to do is follow the tricks mentioned below.
Make your website mobile-friendly- Data analysis depicts that 70% of web traffic comes from a mobile device, which means there’s a chance that someone visiting your site for the first time is using their smartphone, and if the mobile experience is negative, you’ve just lost a customer.
Streamline your navigation- The more pages someone has to fetch on your website to find what they are looking for will result in the frustration of the client and thus he/she will leave your site out of frustration. The content should not be buried or hidden. Don’t make your visitors hunt around for what they came for. Your navigation should be well-organized and logical from a user’s perspective.
Talk like a real person- The more difficult and marketing speech the users have to decipher when they visit your website, the less likely they are to engage with your brand. A friendly, conversational tone will make it easier for the visitors to read and understand your content, as well as navigate your site.
Don’t forget to test your website before launching- It is very important to take out time to ` and gather feedback before it goes live. Make sure that you conduct a quality assurance (QA) team so that they can test all aspects of your site. If you can’t hire people for QA, ten have people both internal and external to your company test your website before launch. If there’s something that has to be done on the website, they should do it. By doing this you will be able to fix the bugs in your website before launching it. With this, you should also conduct user feedback before you push your site live. Invite a special group of beta testers to provide feedback on the elements like navigation, design, and major user flows. You may not make changes in your website according to the reviews but, you may want to keep suggestions in mind for changes down the road.
You might find it challenging at first, but if you follow all the steps mentioned above you won’t have any trouble creating your first pleasing website. With little effort and dedication, you will be able to build a beautiful website that is eye-catching and will be loved by your audience and will also help you to take your business to the next level. To learn more about how to make your website attractive you can contact us at the toll-free number- 1-888-664-8126 or email us at- firstname.lastname@example.org.
I am passionate about content writing. I write articles for businesses that want to see their Google search rankings surge. My articles focus on balancing informative content for the website that helps businesses to connect with customers through content online. Find more about digital marketing concepts here that could grow your business.