Since Google removed webmaster tools from its main search tool. SEO has been a playground for amateurs and professionals alike. This has led to an abundance of the Best Ecommerce Platform for SEO vying for the best in-house SEO strategy. The key to success is finding a platform that offers the right amount of automation, flexibility, and connections with top industry influencers. There are many options, with businesses giving loyalty to particular platforms based on their needs and goals.
A recent report by Compass on the search engine marketing (SEM) industry ranks the top eCommerce platforms based on their ability to help businesses become more competitive in the marketplace. The report uses five metrics—impressiveness, influencers, flexibility, pricing and availability—to rank the platforms.
It’s crucial to pick the Best Ecommerce Platform for SEO. Or your company. Finding a platform that matches your objectives is just the beginning. You also need to confirm that it will be SEO-friendly. We’ll look at some of the top eCommerce platforms for SEO in this piece and go over how to pick the best one for your company. Find the platform that’s best for you by reading on to learn more about the advantages of each!
You may wonder, what’s the point of using a platform for SEO? You can do just fine without one. You could have your website developed by a freelancer and achieve top Google rankings.
Unfortunately, the fact is that SEO takes a lot of time and effort to learn, especially if you’re new to it. It requires regular maintenance that drains resources. Having the Best Ecommerce Platform for SEO-friendly features is far easier than building in-house SEO capabilities from scratch. A good platform may also integrate with your internal team’s workflow.
Making it more convenient to use and much easier to keep up with updates. Having a dedicated in-house SEO expert is another expensive option that most companies can’t afford. Outsourcing this aspect of your digital marketing strategy to an eCommerce platform allows you to save on costs while still optimizing your site. The best platforms offer additional features. Such as tracking conversions and helping you improve your product listings.
Now that we’ve covered some of the reasons why using a platform is beneficial for anyone looking to build an online store, let’s look at the top eCommerce platforms for SEO and how they rank against one another.
Shopify is a merchant-centric and the Best Ecommerce Platform for SEO that has done well for bloggers. Small to medium businesses and large corporations alike. It has a huge user community and tons of libraries. Plugins and shortcuts that can help you automate tasks like content management. Payment processing and marketing. It also allows users to create customized websites quickly without coding skills.
Shopify is considered one of the best platforms for beginners because it doesn’t require them to be experts in HTML or CSS. If you have an existing website with WooCommerce installed, you can easily migrate to Shopify by downloading their guide. This will give us more options in this comparison!
BigCommerce is Best Ecommerce Platform for SEO, and is known for its technical options, which includes three-tier eCommerce platform and a back-end that’s easy to work with. It can be used in tandem with Woo or Magento on any hosting platform, which is great if you have a WordPress or Magento site.
Since it’s a powerful tool, there are many integration opportunities available with other platforms. For example, you can integrate your Google Analytics data directly into BigCommerce and start making money from any page on the site. BigCommerce offers countless integrations to help boost conversion rates and increase visibility. Their platform also helps you handle payments and returns easily so you don’t have to keep track of these tasks yourself.
The Volusion platform is the Best Ecommerce Platform for SEO with solution for large store owners with multiple stores. It has a lot of integrations, helping you take your business to the next level. The customer service team is available 24/7 to help you with any issue.
And they have a support team that can answer technical questions on their website or email. You can also use their marketing tools to drive traffic to your website and track all customer interactions. Their customer analytics are rich and customizable, so you can truly see how your site is performing at any given time. Volusion ranks well in user reviews. Offering a quality platform for a large-scale business who wants it all.
Big Cartel is a more affordable and one of the best eCommerce platform for SEO with a host of features. It’s affordable, feature-rich and has minimal setup requirements. It makes it easier to run an online store because you don’t have to install any additional software—you just need an active email address and a domain name. Its cart abandonment rates can be improved.
Since returning customers can leave reviews through their website. Which can improve your search ranking. Big Cartel is also the best platform for affiliate marketing because you will find a lot of third-party product databases on their site. When compared to Shopify, it has fewer options and its user interface is less responsive.
WooCommerce is the most popular eCommerce platform on the web, used by over a million ecommerce businesses. It has more than 50,000 free and premium extensions available to help you grow your business. However, this also means that it has a very steep learning curve. Woo is best used by experienced WordPress users who are looking for an easy way to start an online store.
It doesn’t have a lot of features and can be tricky to use when you have no experience with WordPress or PHP coding. If you’re technically inclined, however, it’s one of the best platforms for building your own site from scratch without any coding knowledge.
As one of the original and the Best Ecommerce Platform for SEO, Magento is a flexible platform that can be customized to suit your needs. It’s also an open-source platform. Which means it requires ongoing maintenance and additional cost to set up. Aside from its cost. Magento is also difficult to use when you’re not familiar with PHP code. You have to spend time learning how it works before you can customize it for your needs. Maintenance is another consideration because you need to learn how to work on the database and update the software regularly. Which can be tricky without the help of a developer or admin panel.
Shoptrust is a well-rounded platform that’s easy to use but more expensive than the other options in this comparison. It’s also an open-source platform, offering you additional support if you’re looking for something beyond the basic features. This can be beneficial for large-scale stores and eCommerce businesses that want to sell their own products or create an affiliate marketing program.
It’s fully customizable, so you can alter its features and look to match your brand identity and website. However, there are many free options available, which make it less attractive for those who are looking for a simple way to start an eCommerce store.
As we see in this comparison, Shopify and BigCommerce are some of the Best Ecommerce Platform for SEO out there. Shopify is more straightforward when compared to other platforms and has a lower learning curve. Since it’s not difficult to learn, it’s also used by newbies and beginners.
BigCommerce is great for large stores because it’s affordable, has tons of integrations and additional tools that make day-to-day operations easier. Magento is an open platform with tons of features and a steep learning curve, so you need to be familiar with PHP code before using it as your eCommerce platform.